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FOR IMMEDIATE RELEASE
STARIA: A FIRST OF ITS KIND COCKTAILING LIQUEUR LAUNCHES IN CALIFORNIA
Radically Simplifies Popular Cocktails to Just Two Ingredients
Los Angeles, California (May 14, 2025) — Los Angeles-based Greenbar Distillery today launched Staria, a groundbreaking liqueur designed to help anyone make bartender-quality cocktails at home with just two ingredients, addressing the main reasons customers shy away from making good drinks at home: complicated recipes, extensive shopping lists and time-consuming preparations.
Bright, tart and citrusy with built-in foam, Staria reimagines cocktail making by combining four essential elements of a great drink — complex flavor, sweetness, acidity and foam — into one shelf-table bottle. Customers simply need to add their favorite spirit or tonic to create dozens of no-fail cocktails in under a minute. There’s no citrus to squeeze, simple syrup to cook, egg whites to separate or esoteric liqueurs and bitters to hunt down. And nothing to clean up.
“We created Staria to put real cocktails within everyone’s reach,” said Melkon Khosrovian, maker of Staria and co-founder of Greenbar Distillery. “As distillers, going out for drinks was our favorite part of the job. Then came Covid and the realization that making cocktails at home wasn’t as easy as our bartender friends made it seem. Soon, we were on a quest to make home cocktailing easy and fun.”
Meeting this challenge took five years of research, drawing on the company’s long history of creating complex liqueurs, bitters and amari, the accidental discovery of silky-smooth plant-based foam and, most importantly, the invention of a vibrant sour taste that didn’t spoil. That’s why the founders of Greenbar Distillery, a 21-year-old craft distillery, consider Staria their magnum opus.
With just Staria and a bottle of tonic or spirits, home bartenders can create a host of cocktails, including:
- Staria Spritz — 1 part Staria and 2 parts tonic
- Staria Margarita — equal parts Staria and tequila
- Staria Whiskey Sour — equal parts Staria and whiskey
- Staria Daiquiri — equal parts Staria and rum
- Staria Gin Sour — equal parts Staria and gin
- Staria Cosmo — equal parts Staria and vodka
- Staria Sidecar — equal parts Staria and brandy
“Unlike ready-to-drink cocktails, Staria lets you use your favorite spirit,” said Khosrovian. “Think of it as the cake mix of cocktails where you can make a dozen drinks simply by swapping out the base.”
The vegan and USDA-certified organic liqueur (15% ABV), Staria, is now available exclusively in California at StariaCocktails.com for $29.99 for a 750mL bottle. To learn more about Staria and for updates on their journey, follow @StariaCocktails on Instagram.
Staria, Staria’s Cocktailing Abilities, Staria Margarita
ABOUT STARIA
Staria is a one-of-a-kind cocktailing liqueur designed to make bartender-quality cocktails at home with just two ingredients. Created by the seasoned team behind Greenbar Distillery, Los Angeles’ first distillery since Prohibition, Staria combines the essential elements of a perfect cocktail — flavor, sweetness, acidity, and foam — into a single, shelf-stable liqueur. It’s made with vegan and USDA-certified organic ingredients and bottled 15% ABV. For more information, StariaCocktails.com and follow @StariaCocktails on Instagram.
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