Visit Greater Palm Springs Launches “Play for Days” Summer Campaign
A vibrant new campaign invites travelers to embrace the carefree spirit of summer in a Southern California oasis
GREATER PALM SPRINGS, Calif. — Visit Greater Palm Springs is turning up the color on summer with the launch of its new visitor campaign, “Play for Days,” an invitation to experience a place where summer feels longer, lighter, and full of possibility.
From sparkling pools and golden sunsets to spontaneous road trips, creative cocktails, late-night swims, and moments that become stories, “Play for Days” celebrates Greater Palm Springs as the ultimate oasis for summer fun. The campaign captures the emotional side of summer and the freedom that comes with it. Special seasonal offers encourage visitors to slow down, stay longer, and reconnect with the joy of simply being together.
Designed to spark a sense of nostalgia and modern escape all at once, the campaign taps into the feeling of summers at their very best: family vacations that turned into traditions, friends gathering with nowhere else to be, poolside afternoons that stretch into starlit nights, ice cream before dinner, laughing harder, staying out later, and feeling like a kid again.
“Summer in Greater Palm Springs has always been about more than sunshine; it is about how the destination makes you feel,” said Colleen Pace, Chief Sales & Marketing Officer for Visit Greater Palm Springs. “‘Play for Days’ captures the spirit of our oasis in a way that feels joyful, nostalgic, and deeply emotional. It inspires visitors to rediscover the magic of summer and create memories that stay with them long after the season ends.”
“Play for Days” reflects the spirit of Greater Palm Springs at its most vibrant and carefree. The campaign highlights the many ways visitors can experience summer across the destination, from poolside escapes and wellness retreats to live music, culinary experiences, shopping, art, nightlife, surf lessons, and early morning golf.
Launching across digital, social media, video, out-of-home advertising, and partner collaborations throughout the season, “Play for Days” invites travelers to discover why Greater Palm Springs continues to shine as one of the most iconic summer destinations.
Because here, summer is not just a season. It is a feeling you never want to end.
About Visit Greater Palm Springs
Greater Palm Springs is Southern California’s desert oasis, with nine cities—Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella—each offering its own blend of experiences. And with natural hot mineral springs, lush palm groves, over 100 golf courses, world-class events, and more than 300 days of sunshine annually, Greater Palm Springs offers a unique combination of escape, adventure, inspiration, and relaxation. Here, the choices are as endless as the blue skies.
